You have to be honest with your potential customers and potential business associates if you want to do business with them. Would you want to do business with anybody who is not honest with you? I know I wouldn't. I have had a lot of people try to market things to me stating the amount of money "you could earn" but sounding as if they are making that. Truth is, most people that are using these tactics to try to make the sale and they really are not making that kind of money with this program. An honest person would tell you, "yes you CAN earn a lot of money, but it will take time. It will take work and you will not be rich overnight."
How many people do you hear saying that? Not many. But, would you rather work with somebody who is being honest and let's you know that there is risk and work involved but the rewards CAN be great? Or would you rather work with somebody who is not being honest and just trying to get you to sign up by saying you will make a ton of money? I would rather work with somebody who is honest enough to say, "hey, you have the potential to succeed and earn a lot of money if you work it like a real business. You need to put work into it and won't be rich overnight."
When you lie about incomes, some people may get excited and join with you but when they do not see the instant riches, they will probably leave. So all around (besides the fact that honesty is always the best policy in life), you need to be honest. You will be surprised how many people will join with you when they realize you are being honest with them. And if you are honest up front, they will work and stay with you! They will not be disappointed when they do not gain instant riches as they were not promised instant riches.
Think about this when you are marketing your business. Remember, honesty is always the best policy! I wish you the best of success.