Do your customers remember you? When potential customers think of a product your business offers, do they think of you? Well they probably don't unless you give them a reason to remember you. When you are marketing your business, you need to do something that is memorable. You want your customers or potential customers to remember you when they think of the product and not a competitor. If you just advertise with a simple message that is kind of generic, people probably won't remember you. Make sure you stand out from the crowd, many business have competitors and you want to be in front of them in the customer's mind.
A great example of memorable marketing is the KIA Soul. They have the life sized hamsters that drive the car and are always "getting down" to some music. I am sure you have seen the commercial where the hamsters team up with robots and dance to LMFAO's song Party Rock Anthem, it has been on TV a lot. My kids love that song and also love the commercial. Every time we hear Party Rock Anthem on the radio, we picture the dancing hamsters in our heads. My kids start dancing and say "Mom, the dancing hamsters are on!" KIA did some memorable marketing here. I started laughing in the local convenient store when this song was on and somebody in line behind me made a comment about the KIA.
Another great example of memorable marketing is the Snickers Peanut Butter Squares commercial. I am sure you saw this one too. It is quite memorable, you know the one with the sharks. Sharks are at the table in a conference room setting and they appeared to be taste testing. When Steve was mentioned eating the Snickers Peanut Butter Squares, the shark says "Steve was delicious." At the end of the commercial (tho the end was not played as often) a guy pokes his head in for the Snickers Peanut Butter Squares and the shark says "Eat both squares please." This is definitely memorable marketing.
Now if you market in a memorable way like Snickers and KIA did here, you will definitely have customers and potential customers thinking of your company when they think of the product. I remember KIA before any other car manufacture commercial. Be creative, it will pay off!