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Wednesday, January 11, 2012

Wednesday's Online Business Mistake-List Building

It is Wednesday again! Hard to believe time goes this fast.  You know what that means, right? Yup it is time for our Wednesday Online Business Mistake.  This week we will talk about list building.
I am not a pro in the list building department which is why this is one of my online business mistakes.  In all reality being a blogger since 2007 and sharing valuable information since, I should have a great list of people waiting for my emails right? Truth is, no I do not.  It is really my own fault and mistake that I do not.  I have been told by many that I should focus on email marketing.  I never really got that involved with email marketing for the most part.  I wasn't consistent enough either.  I do have the form on the right side of the bar and I had great ideas for my weekly newsletter, but I never followed through with it in the past.
I can't really say what my main reason is as I am not sure, tho a lot of times when I had something to good to share I usually posted here.
List building is very important for your online business.  It is a great way to connect more with your readers and your customers.  I would like to start to work on building a list and faithfully put out a weekly newsletter.  Maybe provide valuable updates or at least legitimate opportunities for my readers and subscribers.  As I said, I am not a pro at this topic.  I do know that it is a very powerful tool for any online business and that you need to be consistent if you are going to be doing it.  However, I do not recommend creating a list to just sell, sell, sell to.  I think your reputation could be hurt and you will lose subscribers if all you do is email "buy this."  I believe it would be of more value if you create a list of subscribers and offer them real information or at least offer free tools that would benefit them.  Of course you could also use it to market to your subscribers but let them know that you are not just out to make that quick sale.  Let them know that you value them as a reader not for money!
If anybody has any tips on list building and email marketing for your online business, we would love to hear your comments! I am looking into which company I would like to use for my list building and for my newsletter.
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